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Showing posts from February, 2010

The evolution of 1:1 marketing - Facebook Pages and the Cost per Fan/Follower model

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Facebook Pages were only introduced last May and have grown massively... for example Lady Gaga's Facebook Page has nearly 5,000,000 fans, one of the Top 10 pages on Facebook. Transpond has created several Apps for the Lady Gaga fan page such as song cards and the amount of user engagement in newsfeed posts, comments, likes, etc. is mind-blowing.


Last week I was in Katoomba, Australia (you probably haven't heard of it and that is the point here) and River Deep, Mountain High, the outfit that was taking us climbing and abseiling in the Blue Mountains was running a Facebook promotion. If you get 10 of your friends to Fan their Facebook page, River Deep, Mountain High will give you a coupon for $350 AUD, roughly $300 US. That is a $30 CPF, or cost per fan. In 1:1 marketing terms, a fan is the rough equivalent of someone who has opted into an email list, and a CPF is the equivalent of cost per email to acquire relevant mailing lists.



Now why would a small business pay $30 for a C…