Over the past few years, Apple has muscled its way past Sony as the top purveyor of premium, high margin consumer electronics products. Sony has long had a deep culture of NIH (Not Invented Here) ranging from Betamax in the 1980s to the Memory Stick in the 2000s. But the iPod replaced Sony’s Walkman, the iPhone replaced Sony Ericsson handsets, and the resurgent MacBook and iPad have leapt past Sony’s Vaio PCs.
Apple’s unique blend of software, hardware, content relationships and rich developer ecosystem has eviscerated Sony’s core markets. The television set, Sony’s last bastion of premium consumer electronics, is already undergoing a relentless assault by Samsung. Now it’s facing a rumored Apple TV upgrade.
Upcoming: Apple TV
Apple’s much maligned Apple TV mini set-top box has long been due for an upgrade. Even Apple executives call the…