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How Twitter lost the stream wars

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This post was also published in VentureBeat.Unlike other category-defining Internet companies, Twitter has struggled to meet both user growth metrics and Wall Street’s expectations. There are a lot of possible explanations for Twitter’s user growth problems, but they really boil down to one simple thing: As the content shared into streams grows exponentially, the streams have to get smarter in order to remain relevant to users.Twitter presents cards in a straight reverse chronological stream that shows all content. The more people you follow and the more you use Twitter, the worse the Twitter experience becomes.Facebook took a very different tack. Back in 2008, Mark Zuckerberg established Zuckerberg’s Law of Information Sharing, which predicted that the rate people share information like status updates and photos would double every year. In 2009, Facebook acquired Friendfeed for $50 million, integrating a team that was using content shared from external sites to learn what users like…