Creators of Web content have poured considerable effort into reinventing their websites as top-down, gorgeously designed experiences for Apple’s tablet and other mobile devices, in the hope that what they give away on the Web might turn into something their audience will pay for as an app.
That rethink is starting to reach into the desktop, ranging from the Huffington Post’s Glide App for Google’s Chrome Web Store to the Mac App Store version of Mashable, a popular tech blog.
You might ask why Mashable needs a Mac App Store version: Don’t users have Web browsers on their Macs? True. But the iPad has a browser, and a screen large enough to view websites comfortably. That hasn’t stopped iPad app developers.
The iPad has driven a new take on the content site — a streamlined, sexy versio…