Posts

Showing posts from January, 2014

Why the big picture matters on mobile

Image
This post was also published in VentureBeat.Chances are you’ve checked out Instagram, Tinder, Whisper or Snapchat within the last hour. Or maybe the last five minutes. They are some of the most popular and addicting consumer mobile apps today. And they have a remarkably consistent user interface: a big picture with an accompanying line of text.Research indicates that reading is actually quite difficult for the human brain, which from the start evolved to capture and process mountains of information visually. The narrowing of information delivery instigated by text messaging and Twitter has trained users to communicate efficiently with fewer words. The paucity of text has allowed imagery to take over on the mobile form factor, as evidenced by the most popular new apps.The attention-focusing layout of a big picture with accompanying line of text originated with the newspaper front page. Above the fold layouts were used for big events such as wars, royal weddings, and big sporting event…