But Google is very worried about knowing what you and your friends like — a domain of data that Facebook has so far dominated. And under its brash new leader, it could be gearing up for a real fight with Facebook over this priceless information about consumers’ preferences.
And Google has a secret weapon in the like battle that no one seems to be talking about.
It has been almost a year since Facebook introduced its Open Graph API in April 2010, offering websites social plugins to enable logins, let people easily “like” content on the Web, show which of your friends were on the site, what your friends recommend, and even what activities your friends have performed on the site. The login and like plugins have been enormously successful for large, popular sites like The Huffington Post, CNN and CitySearch.